Beginner

Organization of Marketing Role (for Entrepreneurs and Companies)

Overview
Curriculum

The course introduces to corporate listeners who are interested in the topic of marketing organization in international companies, the rudiments of organizing marketing activities raising projects in modern conditions at the strategic level.

The course is designed to effectively help build marketing activities at enterprises from scratch and orient the role of full-time market development managers to a systematic and professional approach.

The course may also be useful for

1. Management analysts

2. Researcher of marketing and survey

3. Sales representatives, sales representatives of wholesale trade and production

4. Public relations specialists

5. Advertising, marketing, promotion, public relations and sales managers

Curriculum

  • 10 Sections
  • 0 Lessons
  • 0 Quizzes
  • 10h Duration
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1. The concept of marketing, strategic and operational marketing
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2. Principles of Marketing
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3. Functions and Tasks of Marketing in Entrepreneural Activities
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4. Subjects and Environment Marketing
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5. Process of Marketing
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6. Types of marketing and market coverage
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7. Marketing and the state of demand
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8. Marketing mix options - 4P, 7P, 4C, SIVA
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9. Markering Management
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10. Structuring and Systematizing Marketing Activity in Your Company
0 Lessons0 Quizzes

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