Intermediate

Strategies for the art of selling everything in China (special course for managers)

Overview
Curriculum

One of the reasons why it is so difficult to sell something not only to the Chinese but also in China itself is the lack of understanding of the marketing culture of the Chinese themselves. Knowledge of consumer habits alone is not enough to achieve high turnover in a company working with China. After all, when setting up the work of a manager, not only mentality, but also the synthesis of socio- and archetypes of your layer of customers should be taken into account.

This course will teach you the basic strategies and techniques in the art of selling, which the Chinese apply to each other, as well as to their foreign clients. The course is also a reflection of China’s business culture in terms of modern multi-vector business relations.

You will learn to sell almost everything to the Chinese – from fresh air in polythene bags, to health and longevity, from clothespins to sophisticated and luxurious jasper products.

The course is intended for managers of departments of marketing, advertising and international relations who conduct or plan their work on the sale of goods and services to the Chinese market, including the opening of representative offices.

For information and to sign up for a free one-week test training, contact us via the email address weimar@alpa-ost.eu

Curriculum

  • 37 Sections
  • 0 Lessons
  • 0 Quizzes
  • 24h Duration
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1. Beginning mentality
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2. Marketing advancement
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3. The power of leverage stimulation
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4. Executive success in marketing
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5. Advancement beyond the limints
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6. Working with business models
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7. Built to last
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8. Cooperation Win-Win
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9. Resource regeneration
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10. Respect for masters
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11. Become famous overnight
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12. Risk reversal
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13. The power of figures
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14. Trojan Horse Breakthrough
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15. Asking to enter the wealthy amphora
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16. The biggest `Free of Charge`
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17. Making the best use of everything
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18. Getting logically into the right chapters
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18. Getting logically into the right chapters
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19. Client Protection
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20. Aristocratic mentality
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21. Wuxian Marketing
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22. Celebrity testimonials
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23. How to tie the knot
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24. The art of barter
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25. Make up for the lost sheep
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26. Brand establishment
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27. Concentration first
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28. Turning defeat into victory
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29. Millionaires as hero masters
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30. Math magic
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31. Copper and iron walls
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32. Self protection
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33. Pursuing perfection
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34. The art of having fun at sales
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35. Wanfo Dynasty Marketing
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36. The world is public
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